2023
Golfers
Entrant Company
PACO Collective
Category
Video - Public Service & Activism
Client's Name
NIPSCO
Country / Region
United States
CHALLENGE:
Rising natural gas prices were dominating the news. And inflation was driving up prices for businesses across the board. Bound to be a scapegoat for rising natural gas prices regionally, NIPSCO needed to get the word out that their Energy Efficiency Programs could help businesses save money immediately on new equipment that would also drive down the cost of their natural gas bills.
INSIGHT:
There are places outside the office where real business decisions get made in a more informal setting.
SOLUTION:
Create an eye-catching and humorous spot where decision makers from all kinds of businesses show up in surprising ways and discover they can save with NIPSCO.
Credits
Entrant Company
Shanxi ideasign brand design Co., LTD
Category
Corporate Identity - Logos
Country / Region
China
Entrant Company
Hot Frog Print & Media
Category
Website - Small Business
Country / Region
United States
Entrant Company
Grey Advertising Hong Kong Limited
Category
Advertising - Advertising Campaign
Country / Region
Hong Kong SAR
Entrant Company
Dragonfly Africa
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
Kenya