MUSE Silver

2023

Golfers

Entrant Company

PACO Collective

Category

Video - Public Service & Activism

Client's Name

NIPSCO

Country / Region

United States

CHALLENGE:
Rising natural gas prices were dominating the news. And inflation was driving up prices for businesses across the board. Bound to be a scapegoat for rising natural gas prices regionally, NIPSCO needed to get the word out that their Energy Efficiency Programs could help businesses save money immediately on new equipment that would also drive down the cost of their natural gas bills.

INSIGHT:
There are places outside the office where real business decisions get made in a more informal setting.

SOLUTION:
Create an eye-catching and humorous spot where decision makers from all kinds of businesses show up in surprising ways and discover they can save with NIPSCO.

Credits

CCO / PACO Collective
Pablo Acosta
Executive Creative Director / PACO Collective
Martin Serra
Associate Creative Director / PACO Collective
Dan O'Connor
Associate Creative Director / PACO Collective
Enrique Mena
Senior Account Director / PACO Collective
Jonathan Moreno
Account Supervisor / PACO Collective
Emily Pauletto
Account Executive / PACO Collective
Nydia Monroy
Associate Strategy Director / PACO Collective
Russ Gotwald
Producer / PACO Collective
Ivette Sanchez
Program Communications Manager / NIPSCO
Ashley Ralston
Senior DSM Program Coordinator / NIPSCO
Michelle Abrell
Director / Twitch
Rich Wedeking
More Silver Winners
App
2023
MUSE Advertising Awards - DuProprio: Finding your next home

Entrant Company

Mirego

Category

App - Marketplace

Country / Region

Canada

Corporate Identity
2023
MUSE Advertising Awards - Logo Design of JD's Headquarter Building

Entrant Company

Beijing WIT Signage System Engineering Co.,Ltd. & Beijing oneart Brand Design Co., Ltd.

Category

Corporate Identity - Logos

Country / Region

China

Best Agency Awards
2023
MUSE Advertising Awards - Tiny Hands, Total Hydration

Entrant Company

Artisan Council

Category

Best Agency Awards - Social Media Agency of the Year

Country / Region

United States

Advertising
2023
MUSE Advertising Awards - Event Advertising // Casino Night
Kansas City Real Producers

Entrant Company

The N2 Company

Category

Advertising - Magazine Ad (Single)

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy