GUNJALE

“GUNJALE” by GRAMMY nominated artist Matt B featuring Ugandan dynamic duo Ugaboys, is a percussive-led track that urges individuals to focus on living in the moment instead of being enamored by the digital world. The impactful visual — directed by Matt B’s wife, manager, and producer Angela V. Benson — was filmed within the Karamoja District of Uganda and showcases what it means to be part of ‘gunjale,’ a joyous community immersed within African culture. Speaking about “GUNJALE,” Matt B adds, “One of my favorite parts about the song is its music video. It took what we created audibly and brought it to life. I feel as an artist that the visuals are just as important as the music. It gives me a chance to show the world what I see in my head and provides the full scope of the vision for the song. It shows people what I’m imagining while writing the song and how things really came to be. During the process of creating ‘GUNJALE,’ I learned a lot about myself and my team, bringing our creativity to a whole new level. For the first time ever, I learned what people mean when they say to allow the ancestors to guide you.”