MUSE Silver

2023

Through Urban Flux

Entrant Company

Noor Riyadh 2023

Category

Experiential & Immersive - Experiential & Immersive / Other___

Client's Name

Amr Abuzaid and Pharah Al-Ghalib

Country / Region

France

Through Urban Flux is an immersive installation designed to transport visitors through a journey of visual and visceral
exploration. The structure of three parallel glass walls creates two intimate pathways that envelop a passage that is subtly illuminated in its metropolitan context. The primary component that makes up the installation is the glass block, which is used along the entire length of the walls. These walls are then further reflected on the infinity mirror effect of the floor and ceiling, creating a seemingly boundless passage of hazy glass blocks. Through Urban Flux invites visitors to contemplate their surroundings as they journey through a path where it is deliberately obscured. The various layers offer the viewer different degrees of distortion, making it a space of abstracted and ephemeral silhouettes, while the installation’s multi-layered experience recalls the transformative power of changing
perceptions and perspectives.

More Silver Winners
Advertising
2023
MUSE Advertising Awards - Community Lending Ad
Community Lending

Entrant Company

The N2 Company

Category

Advertising - Magazine Ad (Single)

Country / Region

United States

Website
2023
MUSE Advertising Awards - Evolution Design website

Entrant Company

Evolution Design

Category

Website - Website / Other___

Country / Region

Switzerland

Video
2023
MUSE Advertising Awards - Rocket Mortgage Classic Area 313

Entrant Company

Rocket Central

Category

Video - TV Ad

Country / Region

United States

Video
2023
MUSE Advertising Awards - Interactive Teller Machine - Introduction
Sidney Federal Credit Union

Entrant Company

Advance Media New York

Category

Video - Banking

Country / Region

United States