MUSE Silver

2023

Through Urban Flux

Entrant Company

Noor Riyadh 2023

Category

Experiential & Immersive - Experiential & Immersive / Other___

Client's Name

Amr Abuzaid and Pharah Al-Ghalib

Country / Region

France

Through Urban Flux is an immersive installation designed to transport visitors through a journey of visual and visceral
exploration. The structure of three parallel glass walls creates two intimate pathways that envelop a passage that is subtly illuminated in its metropolitan context. The primary component that makes up the installation is the glass block, which is used along the entire length of the walls. These walls are then further reflected on the infinity mirror effect of the floor and ceiling, creating a seemingly boundless passage of hazy glass blocks. Through Urban Flux invites visitors to contemplate their surroundings as they journey through a path where it is deliberately obscured. The various layers offer the viewer different degrees of distortion, making it a space of abstracted and ephemeral silhouettes, while the installation’s multi-layered experience recalls the transformative power of changing
perceptions and perspectives.

More Silver Winners
Video
2023
2023 MUSE Creative Awards Winner - Invest Like A Scientist

Entrant Company

Matson Money

Category

Video - Informational

Country / Region

United States

Event
2023
2023 MUSE Creative Awards Winner - KSOM International Double Reed Society Conference

Entrant Company

Northern Arizona University

Category

Event - Conference / Convention

Country / Region

United States

Integrated Marketing
2023
2023 MUSE Creative Awards Winner - 2022 iOi Summit

Entrant Company

NATIONAL ASSOCIATION OF REALTORS®

Category

Integrated Marketing - Company Branding

Country / Region

United States

App
2023
2023 MUSE Creative Awards Winner - BAIJIAHAO AI Intelligent Content Creation Platform

Entrant Company

Baidu Online Network Technology (Beijing) Co., Ltd

Category

App - Workflow & Productivity (NEW)

Country / Region

China