MUSE Gold

2023

IGO

Entrant Company

AmbiWishes Information Technology Co., Ltd.

Category

App - GPS / Navigation

Client's Name

Country / Region

China

iGO is a comprehensive public transport app offering various features and advantages. Firstly, it provides navigation services without relying on third-party maps, ensuring users receive accurate route guidance and estimated arrival times. This convenience makes it easier for users to plan their journeys and navigate unfamiliar areas.

Secondly, iGO offers real-time shuttle and seat tracking features. This means that users can quickly check the progress of shuttles and determine seat availability. This feature is handy for users who want to plan their travel time or ensure a seat is reserved for a comfortable and punctual boarding experience.

Another notable feature of iGO is its customized priority route functionality. This feature tailor routes according to user preferences, considering factors such as preferred modes of transport, specific destinations, or avoiding certain areas. This personalized approach to route planning ensures that users can meet their travel requirements and preferences.

In terms of safety, iGO incorporates an emergency button design. This feature lets users quickly alert authorities in emergencies, ensuring timely assistance and enhancing user safety. This is particularly important for users who may feel vulnerable or require immediate assistance during their journeys.

Additionally, iGO includes a feature that saves frequently used routes. This saves users time and effort by eliminating the need to input the same routes repeatedly manually. It streamlines the route planning process and makes it more convenient for users to access their preferred courses quickly.

One of the critical focuses of iGO is addressing the "first and last mile" problem, particularly for low-income communities. It provides shuttle services specifically tailored to these communities' needs, ensuring they have access to reliable and affordable transportation options. By prioritizing user safety and meeting the specific travel needs of low-income individuals, iGO has a competitive advantage in the public transportation service market.

Overall, iGO offers a comprehensive and user-friendly experience for public transport users. Its features, including navigation services, real-time tracking, customized routes, emergency assistance, and time-saving functionalities, make it a valuable tool for individuals seeking convenient, safe, and efficient travel options.

Credits

Lead Designer
Zilian(Joy) Li
Designer
Jie Zhang
Hua(Ryan) Hsiang
Zhenxuan Wang
Shuning Liu
Ping Chen
Simong Zeng
Yvonne Wang
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