2023
Entrant Company
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Client's Name
Country / Region
"Qilai Manor" is the first hotel project in Yibin that focuses on Chinese-style weddings. The brand is built around the concept of "Heart's Desire, Arriving as Planned”. By combining Eastern aesthetics with contemporary designs, it aims to provide consumers with an experience that integrates both Eastern and modern elements through the five senses. "Qilai" symbolizes the concept of joy and good fortune, represented by the magpie bird. In ancient times, people attached great importance to social interactions and the concept of reciprocity. The saying “When the magpie calls, relatives and friends arrive” reflects the joyous occasions of family and friends coming together. The "Shu Nan Bamboo Sea" is a natural bamboo forest in Yibin, Sichuan, renowned as one of the "Four Wonders of Southern Sichuan." The concept of "bamboo" is chosen as a cultural carrier, using symbolism and imagery. Guests can immerse themselves in "listening" to the sounds of bamboo and birds, "smelling" the seasonal fragrances that create the ambiance of Qilai, "tasting" local cultural specialties such as tea and wine, and "touching" materials presented in rich textures.
Credits
Entrant Company
Mengdom Design Lab
Category
Advertising - COVID-19-Related
Country / Region
Taiwan
Entrant Company
Decision Counsel
Category
Advertising - Banner / Sign (NEW)
Country / Region
United States
Entrant Company
NATEEVO
Category
Branded Content - Social
Country / Region
Spain
Entrant Company
Quill & Ink
Category
Branded Content - B2B
Country / Region
United States