2023
Entrant Company
Category
Client's Name
Country / Region
"Qilai Manor" is the first hotel project in Yibin that focuses on Chinese-style weddings. The brand is built around the concept of "Heart's Desire, Arriving as Planned”. By combining Eastern aesthetics with contemporary designs, it aims to provide consumers with an experience that integrates both Eastern and modern elements through the five senses. "Qilai" symbolizes the concept of joy and good fortune, represented by the magpie bird. In ancient times, people attached great importance to social interactions and the concept of reciprocity. The saying “When the magpie calls, relatives and friends arrive” reflects the joyous occasions of family and friends coming together. The "Shu Nan Bamboo Sea" is a natural bamboo forest in Yibin, Sichuan, renowned as one of the "Four Wonders of Southern Sichuan." The concept of "bamboo" is chosen as a cultural carrier, using symbolism and imagery. Guests can immerse themselves in "listening" to the sounds of bamboo and birds, "smelling" the seasonal fragrances that create the ambiance of Qilai, "tasting" local cultural specialties such as tea and wine, and "touching" materials presented in rich textures.
Credits
Entrant Company
Mengdom Design Lab
Category
Advertising - COVID-19-Related
Country / Region
Taiwan
Entrant Company
YAN-XUAN XIAO DESIGN STUDIO
Category
Marketing & Promotional - Poster (Single)
Country / Region
Taiwan
Entrant Company
OnePlus
Category
Video - Viral
Country / Region
China
Entrant Company
Groove Jones
Category
Branded Content - Food & Beverage
Country / Region
United States