MUSE Gold

2023

A new perspective on cell biology

Entrant Company

Audacity Health

Category

Branded Content - Healthcare & Pharma

Client's Name

PhenomeX

Country / Region

United States

When Berkeley Lights acquired IsoPlexis, they needed to rebrand as one single company. Audacity Health was up for the challenge, and PhenomeX, the functional cell biology company, was born.

PhenomeX enables scientists to unlock the potential of cell biology for research and clinical applications using their comprehensive suite of applications. Now, for the first time, researchers can gain a complete view of the phenome to reveal deeper insights on cell function.

Audacity Health collaborated with PhenomeX to develop the brand strategy, including corporate branding, as well as a creative concept for a marketing campaign. The immediate value was clear: combined, these tools power a groundbreaking new perspective of cell biology for scientists. So, in our branding and concept, we pushed the boundaries of what it means to see things differently—and how it can change the outlook for making breakthrough discoveries.

Credits

CEO + CCO
Jill Collins, PHD
Senior Brand Strategist
Cindy Hsu
Senior Brand Strategist
Veronica Durando
Chief Creative Officer
Ella Tsurkanu
ACD Design
Matt Nieri
ACD Copywriter
James Marsh
Senior Copywriter
Juli West
Senior Art Director
Laila Salvador
Art Director
Meleah Johnson
Director, Production Design
Taichi Isomura
Director, Accounts + Project Management
Halle Unger
Account + Project Manager
Isaac Moore
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