Crafting a pioneering presence

When CARR Biosystems contracted Audacity Health, they were called CARR Centritech, a sub-division of Pneumatic Scale Angelus, a Barry Wehmiller company—a successful industrial centrifuge manufacturer that was poised to become an independent brand. To support their launch, Audacity Health crafted an impactful brand package that included everything from their new name, to an engaging visual identity and website.
Audacity Health centered on the theme of “pioneering progress” as a way to highlight their history of innovating new, best-in-class bioprocessing centrifuges. We developed a brand strategy and used it to create a new visual identity and brand guidelines for easy-to-use, cohesive, and bold marketing, sales, and educational and thought leadership tools.
In addition, Audacity Health took a strategic approach to planning their new website, carefully creating the hierarchy of their site map to optimize user experience, iterating wireframes, and designing a completely new digital solution that enables each customer segment to choose the cell separation solution that meets their unique needs.