Fruit-tella Halloween Hotel

Collaborating with Perfetti Van Melle, we orchestrated a groundbreaking campaign to position the candy brand Fruit-tella as the quintessential Halloween companion. Across 56 days leading to Halloween, in synergy with an Amazon media partnership and 'Alexa' voice technology, we curated an immersive brand experience.
We executed a holistic branding transformation, crafting messaging and positioning that seamlessly integrated with a universe of characters, each an embodiment of Fruit-tella flavors. These characters came alive with rich backstories, forming the bedrock of scripted narratives.
At the heart of the campaign was the eerie "Halloween Hotel," managed by the enigmatic Mr. Black-burried. Here, daily animations were unveiled, each triggered by "Alexa, open Halloween Hotel." The 56 intricately animated door videos showcased characters' flavor-inspired activities, interwoven within a captivating storyline.
Digital marketing assets and promotional videos resonated across Amazon and Fire TV platforms, while an Amazon store augmented the brand's digital presence.