MUSE Silver

2023

Wel AI:

Entrant Company

Ruoyong Hong and Qian Wan

Category

App - Mobile App / Other___

Client's Name

Country / Region

China

In the AI copilot era, the hardest part is integrating AI into personal email systems without overshadowing people own essence. Designing a personal tutor instead of AI ghostwriter for daily communication is a unique approach. Inspired by adept writing buddy, Wel AI respects user personality, fostering a sense of control and trust, while enhancing communication efficiency and nurturing a personal AI style, seamlessly integrating into daily activities.

The concept integrates AI into daily email processes, facilitating analytical reading and offering a conversational approach to seamless email composition, guidance, and drafting. The design stands out for creating a flexible and respectful collaboration between humans and AI, provides assistant that is just right. It then cultivates a personal writing style and a social relationship library, benefiting both the user and the AI, encouraging growth and improvement like a supportive buddy in life.

Credits

Lead Designer
Ruoyong Hong
Lead Designer
Qian Wan
More Silver Winners
Strategic Program
2023
MUSE Advertising Awards - Boost Employee Buy-In for Return to Office and Hybrid Work

Entrant Company

International Monetary Fund (IMF)

Category

Strategic Program - Internal Comm Campaign

Country / Region

United States

Website
2023
MUSE Advertising Awards - Robitopia
MINTality Foundation

Entrant Company

COPE Content Performance Group

Category

Website - Education

Country / Region

Austria

Website
2023
MUSE Advertising Awards - Glenmeadow Website
Glenmeadow

Entrant Company

Bad Penny Factory

Category

Website - Lifestyle

Country / Region

United States

Publication
2023
MUSE Advertising Awards - Movies for Grownups Awards Program_2023

Entrant Company

AARP

Category

Publication - Program Guide (NEW)

Country / Region

United States