MUSE Gold

2023

2023 Hualien Muscovy Duck Fun Summer Vacation

Entrant Company

TVBS Media Inc.

Category

Event - Celebration Event

Client's Name

Hualien County Government

Country / Region

Taiwan

Nestled in the picturesque Chi Nan Village, Shou Feng Township, Hualien, Taiwan, the "2023 Hualien Muscovy Duck Fun Summer Vacation" event was a grand affair that took place at the renowned Liyu Lake. The lake, a popular tourist attraction in Hualien, boasts of a plethora of recreational activities such as lake trails, forest trails, SUP paddles, and other natural attractions, making it a perfect location for the event. Organized by the Hualien County Government, the event has been an annual tradition for 11 years, drawing visitors from far and wide. This year's theme was "Duckly Celebration," and the design concept was called "A FUN DUCK (Avatar)."

The event dazzled visitors with a 15-meter-high water installation art piece called "Red Duck," which was the centerpiece of the event. The water art show, water theater show, and parent-child interactive show were other highlights of the event, alongside various performances, interactive activities, communal play areas, and beautiful installation art card areas. The family meeting and starry sky fireworks show were other not-to-be-missed attractions that left visitors spellbound. The event aimed to provide visitors with a deeper understanding of the vibrant beauty of Hualien, its culture, and traditions. Overall, the "2023 Hualien Muscovy Duck Fun Summer Vacation" was a grand success, and visitors left with fond memories that will last a lifetime.

Hualien County located in Taiwan is truly a treasure trove of natural wonders. Mountains, water bodies, and the sea all coexist in harmony here, creating a breathtaking landscape that is nothing short of awe-inspiring. The design concept of "A FUN DUCK" was inspired by the magical planet Pandora, a prominent feature in the popular movie "Avatar". This concept, promoted by the Hualien County Government, was chosen to communicate the message of Hualien's openness to the world and the world's embrace of Hualien. The primary goal is to showcase the majesty of Hualien through an enthralling and captivating display that will leave visitors in wonder. The hope is to spread the word about Hualien's beauty to the farthest corners of the globe, so that everyone can experience its magnificence.

Credits

CHEN WEI-YUAN
LIN JUN-YOU
HSIA CHEN-WEI
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