Museum Rebranding

Wenham Museum approached Communications, Ink to help them prepare for their 100th anniversary and the rollout of their Vision 2022. Over the decades, their collections have evolved as has the lens through which they address social issues. Their branding, designed in the late 1990s, no longer reflected this.
From a practical perspective, their current logo was only one-color and hard to scale across digital platforms.
For more than 25 years, Communications, Ink has been helping non-profits like Wenham Museum rebrand and adapt to new audiences. It starts with our Deep Dive that takes input from staff, members and donors to fully understand membership, programming, operations and future goals. During that time we also considered a name change but together we determined the name properly represents who they are. The name also has significant recognition. What we uncovered during the Deep Dive was that while much has changed over the past 100 years, the desire to gather, play and learn has remained compelling for all ages. Working off this concept, the new icon is an interpretation of a whirlygig. The new color palette is energetic and youthful. Their new brand focuses on providing timeless experiences for visitors of all ages and interests through child-centered, artifact-driven experiences that interpret our local history. Their new icon, a whirlygig is a colorful, simple, kinetic toy built and enjoyed by children and adults for generations. The color palette is a playful interpretation of the vibrant energy the museum generates for play, creativity, engagement and learning.
“The Wenham Museum is a beloved North Shore institution that has delighted generations with its collections and programming. We are very excited to introduce our updated brand that is grounded in our 100 year history and looks to the future with excitement for what we have to offer families and their friends.”
- Kennan Anderson, President of the Board