MUSE Gold

2023

Kopi 434 Muar x National Month

Entrant Company

REDS PRODUCTION

Category

Social Media - Video

Client's Name

KOPI 434

Country / Region

Malaysia

"Kopi 434 where taste is our tradition and loved across generations since 1953. Passion flows in every cup we brew, transcending race, and uniting us in the joy of sharing our coffee. Together united for 70 Years and beyond.

From a humble yet rich Malaysian traditional elephant bean coffee, it brings together the three major ethnicities of Malaysia that have coexisted harmoniously for over 70 years. As we gather around the same table with Kopi 434, we become one family, transcending race, skin color, and age. This unity is Malaysia's most cherished treasure since independence.

Our traditional elephant bean coffee has been locally planted, roasted, and brew in Malaysia. Kopi 434 undergoes a unique brewing process. After roasting, it undergoes another round of frying, with the addition of caramel and margarine (vegetable oil), resulting in a delightful caramelized flavor. It's then finely ground to perfection. Kopi 434 has become a daily staple in Malaysia, with variations like Kopi-O, Kopi-C and more.

KOPI 434 is a Malaysian traditional coffee manufacturer with a rich history spanning over 70 years. From coffee bean cultivation to roasting, retail, and wholesale, we are dedicated to preserving and sharing the authentic taste of Malaysian coffee.

Tag Line: Taste is Our Tradition."

Credits

Director
EDDIE SEE
Content Planning
Angie Ong
D.O.P
Jie Feng
Gaffer
Low Chen Wei
Grip
Alan Haw Seng Yang
Grip
Kai Gan
Make-Up Artist
Kavis Ng
Assist
Bryson Lim
Talent - Malay Race
M Jemeyy Bin Sudin
Talent - Chinese Race
Er Cheong Hui
Talent - Indian Race
Samuel Peter T. Abraham
Talent - Barista
Cher Ren
Talent - Barista
Lee Ying Kai
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