95th Annual National FFA Convention + Expo

Pence Media Group was proud to support this year's 95th National FFA Convention + Expo. One of Indianapolis' largest annual conventions with 70,000+ attendees, The National FFA is focused on growing the next generation of leaders in agriculture. Convention week allows FFA members to explore the various pathways for their future, learn new things, and engage with other members. PMG helped National FFA with on-site social media content creation + management, crisis communications, PR, media training, monitoring + tracking, influencer marketing + management, and event execution.
From the time PMG took over the National FFA social media channels to the conclusion of the convention, Instagram impressions increased 93.6%, profile engagement increased 53.6%, and profile views increased over 420%. National FFA’s Facebook account received 2,761,569 impressions throughout the week, and profile engagement increased by 202.6% in comparison to the week prior. Engagement growth was seen on LinkedIn and Twitter as well. Upon engaging in FFA’s Influencer Marketing initiative, our team strategically analyzed our community of local and national influencers. One of our influencer’s (Tyler Froberg) content pieces that PMG helped produce during the convention had over 1M views on TikTok.
PMG was incredibly proud to have helped the National FFA execute this event and we were honored to receive this testimonial about our work from National FFA Director Larry Downes.
“From the outside, the National FFA Convention seems like one event. In reality, more than 350 smaller events happen during those four days. The seven-person FFA marketing team has the overwhelming task of choosing and telling the stories that give our audience an accurate feel for everything happening during the week. In 2022, the challenge was made easier with the help of PMG. PMG brought a different perspective, a comprehensive range of skills, passion, and energy to our convention coverage. Whether it was planning for potential crisis communications scenarios, identifying and managing social media influencers or producing reels and other content for our social media channels, Pence Media Group helped us get the work done. Beyond that, PMG made us look good.”
#ConsiderItDone with PMG!