2023
Entrant Company
Category
Client's Name
Country / Region
The Pridham Group was hired to redesign the existing website, reduce the content, and simplify the navigation for Ready Arc Training and Testing. We used the existing branding, as this was in place on existing signage and printed marketing materials. Keeping in mind the target market, we used a dark colour palette combined with images from two recent photo shoots.
The Montserrat font family was chosen for both headings and text for its clean look and readability. Large headings were used for the H1 page titles to add boldness to the website. A short video was used as the background on the home page hero section, along with some animation of the content. Slight text shadows were used to lift the headings from the background images.
The website is fully responsive, with care taken to ensure that some of the animations have static elements on the mobile versions, such as the hover effects on the home page intro boxes and the hero image on the home page.
Entrant Company
INDUSTRY
Category
Integrated Marketing - Brand Transformation / Repositioning (NEW)
Country / Region
United States
Entrant Company
Mitosis
Category
Corporate Identity - Corporate Identity Redesign (NEW)
Country / Region
United States
Entrant Company
Masterly
Category
Corporate Identity - Brand Identity
Country / Region
United States
Entrant Company
Denis Semenov & Artur Gadzhiev
Category
Video - Art & Design
Country / Region
Turkey