Calix: Be the GIANT

Calix provides powerful software-enabled end-to-end platforms, cloud offerings, and partnerships to enable broadband service providers to function like the best and biggest retailers in their communities. With a mission of bridging the digital divide, Calix enables broadband service providers, many in rural settings, to bring digital experiences to underserved communities, giving local subscribers digital equality.

The theme of Calix’s annual user conference ConneXions 2022 was Be the Giant. This overarching concept drove the experiential design language that touched every area of the conference. Working with 3D animators, our creative department concepted innovative ways to bring giants to life. As a result, around every corner, event attendees were greeted by giants. A 65 foot digital wall presented a loop of 3D video exhibits that featured two giants engaging passersby virtually. Seemingly reaching out from the surface of the wall, these giants presented event content and playfully interacted with one another to the amusement of those in attendance.