MUSE Platinum

2023

Anna's Story

Entrant Company

McGraw Hill

Category

Video - Branding

Client's Name

McGraw Hill / Cathy McManus & Erin Smitherman

Country / Region

United States

At McGraw Hill, we believe that learning never ends, which drives the passion we feel about our purpose: To empower learners and educators to unlock potential at every stage of the learning journey. This passion to create the highest quality, most accessible and affordable solutions for learners and educators around the world – from preK through higher education, into professional learning and beyond – is what drives us and helps us continue to innovate year after year.

We are proud to introduce “Anna’s Story”, a new brand video that tells the story of one student on her path to becoming a doctor. Our ability to constantly evolve to meet the needs of learners like Anna and her teachers throughout their journey is tremendously exciting for all of us and continues to be what sets us apart.

Credits

VP, Marketing and Communications
Cathy McManus
Director of Brand Engagement
Erin Smitherman
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