MUSE Silver

2023

"LG&E and KU Friendly Reminders" Radio Campaign

Entrant Company

Doe Anderson Advertising

Category

Audio - Radio Campaign

Client's Name

Louisville Gas & Electric

Country / Region

United States

LG&E and KU knows that creating an energy-efficient home on your own can seem like a daunting task. Luckily, there are lots of little things you can do around your house to save money and make it more efficient. Things you might not think of right away – easy things that “friends” around the house can remind you to do.

Friends like talking thermostats, furnaces, washing machines, ceiling fans and water heaters that offer tips on ways to decrease energy costs and raise awareness of various ways to save energy.

Credits

Chief Creative Officer
Leyla Touma Dailey
Group Creative Director
Brittany Riley
Creative Group Head - Copywriter
Ashleigh Bills
Creative Group Head
Christian Walsh
Broadcast Producer
Matt Boyle
Creative Group Head
Brittany Chapman
Sound Design and Audio Mix
Christopher Duke
Sound Design and Audio Mix
Joe Stockton
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