ORYX brand logo

ORYX, positions itself as a high-end outdoor brand providing top-quality clothing for extreme climates, supporting explorers and adventurers. The identity we created, seamlessly melds the iconic silhouettes of the Alps and K2, crafting a logo that goes beyond aesthetics to embody the brand's core values. With this ident, K2's outer silhouette signifies the companies commitment to high-end excellence, mirroring the world's most extreme conditions, while the inner window plays two parts, the first is a representation of the snow on K2, while the second part is intricately detailed with the Alps' rugged beauty, which forms an upward-facing arrowhead symbolising the companies mission to elevate outdoor apparel quality and unwavering support for explorers and adventurers. Our logo's font exudes a fresh and contemporary appeal, with a touch of rugged finesse, embodying the spirit of ORYX.