EMERALD BAY Sign Design

Emerald Bay Resort, located in Zhangpu County, Fujian Province, is nestled on a peninsula surrounded by the sea on three sides. The resort's design draws inspiration from the iconic 1960s song "Yellow Submarine" by The Beatles, known for its psychedelic and whimsical essence, infusing the resort with a distinctive and artistic flair.The resort's logo prominently features a yellow submarine, echoing the song's narrative of a man hailing from a small town embarking on a transformative submarine journey. This adventure is not only central to his life but also the essence of the submarine's existence. The submarine symbolizes the spirit of exploration and adventure, harmonizing seamlessly with the new wayfinding design concept. This concept aligns with Emerald Bay's mission to become a family-friendly resort where guests can embark on scientific explorations of the underwater world.The wayfinding system's design draws inspiration from the standard logo font, utilizing the initial letter of each wayfinding sign as a design element for the "guide" sign. The overlapping letters create a distinctive visual effect, emphasizing Emerald Bay as a place for guiding exploration and discovery. This design will enhance Emerald Bay's appeal as a unique vacation destination, beckoning visitors to uncover the wonders beneath the waves.