MUSE Silver

2023

Safe Vibes

Entrant Company

Miami Ad School

Category

Student Submission - Student Product Design

Client's Name

Ultra Music Festival

Country / Region

United States

After what happened in Astroworld, where ten people died, and hundreds were injured, we realized severe measures must be taken at future events to prevent this from happening again.

Ultra Music Festival created new ticket bracelets to help distressed people during the event.
The new bracelets are linked to the ULTRA app and include GPS location, reacting lights, and an emergency button.
To activate the bracelet, the person must enter their medical information into the app if paramedics need it. Suppose a person is in distress or endangered. In that case, they can press the hidden emergency button on the bracelet to automatically send an exact GPS location for paramedics and police to respond.

While this happens, the bracelets of people around the person in danger will change to red and the whole crowd to blue to help everyone realize someone is in trouble and can easily be distingue.

Credits

Student
Lisa Fernández
Student
Reyna Penhos
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