2023
Entrant Company
Category
Client's Name
Country / Region
The "RECLUSE THE DONGPO" project is a series of immersive VR interactive games launched to complement the offline stele and tablet exhibition at the Art Literature Library of the East Hall of the Shanghai Library. It was designed and produced by a team led by Vice Dean Tie Zhong of the Creative School of Shanghai Theatre Academy. This project adopts a serious gaming approach, organically integrating the results of literary research into the game scenes, allowing the audience to understand the stories behind the literature through interactive experiences.
"RECLUSE THE DONGPO" is based on the life and travels of Su Shi, using it as a thread to immerse the audience in a game environment where modern and classical, virtual and real merge. Through this, the audience can appreciate Su Shi's life journey intertwined with his wanderings in nature and his artistic journey, gaining insights into the achievements of landscape and calligraphy, nature and culture intertwining. It maximizes the elimination of the distance between the audience and cultural artifacts, making the viewers feel like they are part of the artwork.
As technology advances and costs decrease, the speed of cultural IP transitioning into the digital realm is accelerating. The long-discussed "metaverse" is already beginning to take shape as consumable content in Shanghai. Compared to purely commercial projects, "RECLUSE THE DONGPO" places a greater emphasis on exploring cultural content and experimental technology. During the development process, the team from Shanghai Theatre Academy experimented with the use of AI-generated images using AIGC technology, exploring the possibilities of collaborative artistic creation with artificial intelligence.
Credits
Entrant Company
TATU CREATIVE STUDIOS
Category
Experiential & Immersive - Live Experiences
Country / Region
Turkey
Entrant Company
NBCUniversal
Category
Event - Corporate Event
Country / Region
United States
Entrant Company
IrisWave
Category
Video - Wedding
Country / Region
Singapore
Entrant Company
THESE GUYS
Category
Event - Corporate Event
Country / Region
Germany