The Inheritance of Honda

This is a corporate identity sculpture that was specially crafted for Honda Cars Hsinchu City, the dealer of Honda Taiwan. The sculpture has been crafted using multi-directional perspective techniques that cleverly incorporate the firm's Chinese name, entrepreneurial spirit, and the Chinese I-Ching's concept of "Learning from Excellence". The use of 3D printing technology in creating this artwork is a testament to the company's commitment to innovation and excellence. In addition, the unique design of this sculpture is expected to serve as a blueprint for the future design of related products.

 Honda Cars Hsinchu City has been operating in Taiwan for 23 years, embodying Honda's pursuit of perfection in customer service and prioritizing social values over profits by retaining its employees during the pandemic. The corporate culture is deeply influenced by Honda's values, represented by the "Wind and Earth" trigram in I-Ching. This signifies the spread of excellence worldwide and the respect it commands. This project not only showcases Honda Taiwan's name and corporate spirit but also highlights its connection to Honda Cars Hsinchu City through the Chinese divination text I-Ching’s "Guan Gua” in a fitting and meaningful manner.

 Since Honda Cars Hsinchu City is an automobile dealer, the work is presented in the form of imagery, using the "engine" as the heart of an automobile. At first glance, the work looks like a messy statue, which in fact symbolizes the uncertainty and complexity of the market. However, after turning the work from multiple angles or changing one's point of view, one will realize the subtleties of the work. It includes the company's 23 years of sales in Taiwan, as well as the I-Ching symbol "Guan Gua", the company's name, the model's lettering, and the lug nuts.