MUSE Silver

2023

Stroller Coaster

Entrant Company

Wordsworth + Booth / 305 Worldwide

Category

Audio - Podcast

Client's Name

Munchkin

Country / Region

United States

There is no more powerful sound, than the sound of success. StrollerCoaster ranked in the Top 1% Of Apple Podcasts’ Kids & Parenting Category. Need to hear more?

StrollerCoaster, A Parenting Podcast, brings parents and caregivers together to laugh, feel a sense of community, and learn something new about themselves and their kids that they’ve never heard before.  The must-listen podcast was developed by Munchkin Inc, the most loved baby lifestyle brand in the world, and hosted by Lynn Smith, former news anchor and current mom of two.

Each episode has proven to captivate parents through memorable “wow, I’ve been there” moments. The success of the first two seasons, led to an even more memorable third season. Season 3, running from November 4, 2022 – June 19, 2023 featured guests including the head of programming for Sesame Street, and child behavior specialists with riveting discussions on creating bonds, dealing with loneliness, instilling confidence and kindness, handling tantrums, and so much more.

StrollerCoaster has been praised for tackling heavy topics in a constructive way, while balancing opinions and solutions with information and levity. Lastly, in support of Munchkin’s CSR initiatives, each episode ends with a “Moment of Calm” giving parents a minute to themselves to enjoy lush soundscapes from all around the world, paired with information on how to help those environments and the animals that live there to thrive.  

Thrive is what this podcast has done throughout three successful seasons (and counting…) 

Credits

Chief Brand Officer & Creative Director, Munchkin Inc.
Diana Barnes
Director, Social Media & PR, Munchkin Inc.
Shannon McShane Robbins
Host
Lynn Smith
Writer/Cohost
Justin Tyler
Writer
Heather Maidat
Chief Creative Officer
Tony Mennuto
Producer
Sari Weinerman
Producer
Peter Fishman
Director of Strategy
Joan Deni
Audio Engineer 
Scott Persson
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