2023
W Hotels x "Pillow Talk"
Entrant Company
Marriott International, Inc.
Category
Branded Content - Social
Client's Name
Country / Region
United States
W Hotels’ “Pillow Talk” series features the likes of Noah Beck, Tefi Pessoa, LP Giobbi and Kristen Kish, all from the comfort of their hotel bed. In this intimate interview series, featured talent dish on their travel hacks, bucket list destinations, and why they love travling with W Hotels.
This series has allowed W Hotels to position itself as a luxury travel expert while retaining an accessible, modern brand essence. With engagement nearly two times the brand’s average, "Pillow Talk" is both reaching new communities, and contributing the main KPIs for global marketing efforts by shifting overall brand perception and consideration.
Credits
Entrant Company
Decision Counsel
Category
Video - Animation
Country / Region
United States
Entrant Company
Savannah College of Art and Design
Category
Video - Art & Design
Country / Region
United States
Entrant Company
Toaster Inc
Category
Social Media - Humor
Country / Region
United States
Entrant Company
Redmond Harvey Communications
Category
Integrated Marketing - Event Marketing
Country / Region
United Kingdom