2023
W Hotels x "Pillow Talk"
Entrant Company
Marriott International, Inc.
Category
Branded Content - Social
Client's Name
Country / Region
United States
W Hotels’ “Pillow Talk” series features the likes of Noah Beck, Tefi Pessoa, LP Giobbi and Kristen Kish, all from the comfort of their hotel bed. In this intimate interview series, featured talent dish on their travel hacks, bucket list destinations, and why they love travling with W Hotels.
This series has allowed W Hotels to position itself as a luxury travel expert while retaining an accessible, modern brand essence. With engagement nearly two times the brand’s average, "Pillow Talk" is both reaching new communities, and contributing the main KPIs for global marketing efforts by shifting overall brand perception and consideration.
Credits
Entrant Company
Sichuan Tourism University
Category
Typography - Poster
Country / Region
China
Entrant Company
Inspired eLearning
Category
Video - Training
Country / Region
United States
Entrant Company
Edelman
Category
Video - Public Service & Activism
Country / Region
United States
Entrant Company
Play Design Lab
Category
Experiential & Immersive - Exhibition Experience
Country / Region
Taiwan