MUSE Gold

2023

SLOW ARC XI

Entrant Company

Noor Riyadh 2023

Category

Experiential & Immersive - Exhibition Experience

Client's Name

Conrad Shawcross

Country / Region

France


The Slow Arc series took as its initial inspiration the ground-breaking work of the late British chemist Dorothy Hodgkins who described modelling her discovery of pig insulin as “like trying to work out the structure of a tree, by seeing only seeing its shadow.” The viewer of Slow Arc is placed in a position of pure philosophical objectivity, able to see both the shadows and the platonic machine that created them; leaving the viewer with the question as to whether you would ever be able to deduce the cage and mechanism from its shadow.
Conrad Shawcross’s Slow Arc Inside a Cube XI is part of a series of caged light works by the artist. The piece explores the interplay between light and shadow.
The artist was inspired by the groundbreaking work of the late British chemist, Dorothy Hodgkin, who described the process of modeling pig insulin as being “like trying to work out the structure of a tree by only seeing its shadow.” Similarly, Slow Arc inside a Cube XI invites us to see beyond the limits of human perception. The artwork’s cage casts out shadows in the form of mesmerizing shapes, attempting to convey the expanse of space, depth of time and possible futures contained within our universe.

More Gold Winners
Publication
2023
MUSE Advertising Awards - Famous Women in Engineering--Book 1:  Hedy Lamarr

Entrant Company

IEEE/IEEE-USA

Category

Publication - Book

Country / Region

United States

Video
2023
MUSE Advertising Awards - Haakon Brand Video

Entrant Company

Design House Collective

Category

Video - Branding

Country / Region

Canada

Event
2023
MUSE Advertising Awards - Super Star: National Sports Performance Event Visual Design
Sports Administration, MOE, R.O.C. (TAIWAN)

Entrant Company

ESSENCE Idea Studio

Category

Event - Sporting Event

Country / Region

Taiwan

Outdoor Advertising
2023
MUSE Advertising Awards - Hyundai Ioniq 6 - launch - Watt's Next

Entrant Company

NCG Agency / ZITE

Category

Outdoor Advertising - Billboard

Country / Region

Denmark