MUSE Gold

2023

2023 Daxidaxi-Pray for Blessings Together GO

Entrant Company

亮依國際有限公司 LIANGI INTERNATIONAL CO., LTD.

Category

Event - Celebration Event

Client's Name

DAXI WOOD ART ECOMUSEUM / DEPARTMENT OF CULTURAL AFFAIRS, TAOYUAN

Country / Region

Taiwan

《Guangong》 is center of faith in Daxi, and the celebration of his centennial birthday, spanning over a century, has been registered as an intangible cultural asset by the Ministry of Culture.

The 2023 "Daxidaxi - Praying for Blessings Together GO" is a remarkable celebration of Guangong's birthday.
It combines the concept of folk blessing known as "Patchwork quilts" with a blend of traditional faith, contemporary art, and participation from schools and the community, creating a unique cultural experience.

Cultural Inheritance and Modern Fusion: This event successfully merges traditional faith with contemporary art and fashion, contributing to the preservation of culture while making it more accessible for the younger generation to understand and participate in traditional celebrations.

Diverse Participation: Participants from various domains, including temples, communities, schools, and business districts, showcase the community's cohesion and diversity. This diversity enriches the celebration, offering more people the opportunity to participate and contribute.

Innovative Art Expression: The highlight of the event, the "Praying for Blessings Evening Gala," combines different art forms to create a breathtaking performance. This artistic diversity attracts a wider audience and helps convey the significance and blessings of the celebration.

Involvement of the Younger Generation: Through such an event, the younger generation has the chance to engage in traditional celebrations, aiding in cultural preservation. It can also spark their interest in art and culture, promoting the development of festival culture.

Community Cohesion: This event helps strengthen community cohesion, with community members coming together to prepare and participate in the celebration. Such collaborative efforts build emotional connections within the community and enhance a sense of identity.

" Daxidaxi - Praying for Blessings GO" is an inspiring and meaningful centennial celebration, blending traditional faith with modern culture, providing the Daxi community with a unique cultural experience. Such events contribute to the preservation and promotion of traditional culture while fostering community cohesion and diverse cultural development.

Credits

Curator Director/LIANGI INTERNATIONAL CO., LTD.
LI CHI-HSIANG
Curator/LIANGI INTERNATIONAL CO., LTD.
WU,LIANG-I
Designer/LIANGI INTERNATIONAL CO., LTD.
WU,SHU-YI
Chief Curator / STONY IMAGE CORPORATION
CHENG,HSIANG-JU
More Gold Winners
2023
 
MUSE Advertising Awards - Black representation in the beauty industry

Entrant Company

McKinsey Global Publishing

Category

Branded Content - Diversity / Equity / Inclusion (NEW)

Country / Region

United States

2023
 
MUSE Advertising Awards - Banqiao Mazu’s Fingertip Universe

Entrant Company

Fuzhong 15 Exhibition Center and Cinema, Cultural Affairs Department, New Taipei City Government

Category

Experiential & Immersive - Experiential & Immersive / Other___

Country / Region

Taiwan

2023
 
MUSE Advertising Awards - Vaccine - This is My Shot Integrated Marketing Campaign

Entrant Company

Atrium Health

Category

Integrated Marketing - COVID-19-Related

Country / Region

United States

2023
 
MUSE Advertising Awards - Boston 168
Music Reactions

Entrant Company

Freelance

Category

Typography - Poster

Country / Region

Kyrgyzstan