W Hotels x Cercle

W Hotels' connection to music has always set us apart from other luxury hospitality brands. When relaunching our brand strategy, we looked for a partner that sat at the intersection of travel and music with an engaged global audience. Why? To strengthen our association with this passion point and capture the marketshare of consumers who would travel to experience music. This led us to Cercle, a French media company who hosts live performances in the most awe-inspiring destinations.

The partnership combines music with travel in an authentic, natural way, bringing our audience to W Hotels around the world. From W Goa and W Amman, to W Rome and W Verbier, we’ve generated over 12 million livestreams, and have reached an audience of approximately 300 million across owned and earned content.