Alexander McQueen Virtual Application

We re-established his philosophy based on Alexander McQueen's life and traces and combined digital to create a new application design. Based on Experience Space and various experiences, We wanted to make people enjoy his brand. Our goal was for people to watch Alexander McQueen's promotions and advertisements, experience related experience, and then download the app. People can download the Alexander McQueen app to book in experience space and also purchase clothes. Users can experience virtual clothes and their own avatars. They can customize their avatars with Alexander Mcqueen products according to their preferences and share them to social media. Also, they can experience design studio, design workshop and flagship store. Customers can feel Alexander McQueen's brand in many ways.