Partner.Co's Personalized Expert Onboarding Program

Joining a new company, especially a direct selling company, can be intimidating. Not only are there the fundamental pieces like getting your ID or buying your first product package, but there are countless minutiae that, to the unfamiliar, can easily overwhelm. Pair this with industry- and company-specific terms; new people could just as easily give up and move on as they could stick with it to succeed with a company. At Partner.Co, we created a personalized onboarding process to ensure that, no matter where a new Brand Partner is in their direct selling industry journey, they will find critical information in a highly digestible way in Partner.Co’s 30-day onboarding email campaign.

To begin, new Brand Partners are welcomed and given the option to choose their path through the enrollment process. They can choose to focus on the business side or the product side. Partner.Co created this option so that new Brand Partners can immediately dive into what they are most passionate about — if they are eager to start making money as soon as possible, the campaign will direct them to that information. If they are more concerned with the products' benefits, then new Brand Partners can start learning on Day One. Suppose a Brand Partner has industry experience and wants to skip past these two modules. In that case, they can do that, bringing them to the end of the training. Each pathway breaks down into three emails depending on Brand Partners' chosen path. When a Brand Partner finishes a path, they then begin on the other.

The emails are strategically dripped over a month to make each piece manageable for the new Brand Partner. They can access past materials in each module if they forget or want to revisit anything. This ability creates a closed loop and ensures that Brand Partners always have easy access to important information, no matter where they are. The tone of the email campaign is light but informative, intended to be like a conversation with a mentor as opposed to reading a textbook.