MUSE Silver

2023

Ophthalmic Sustainability

Entrant Company

Alexander & Turner Inc. Medical Illustration Studio

Category

Marketing & Promotional - Illustration

Client's Name

EyeNet Journal, American Academy of Ophthalmology

Country / Region

United States

A fantastical imagining of the greening of ophthalmology which strives to reduce the amount of discarded packaging, disposables and single-use items used in surgery. Uplifting and hopeful, the illustration depicts a lush, fresh and burgeoning botanical environment flourishing around an heroic eye. The eye itself is fantastical, with a conjunctiva (the covering of the globe) made of Michelangelo's white dolomite marble. In contrast to the cracked marble, the iris is glowing as if illuminated from energy within.

Credits

Cynthia Turner, Certified Medical Illustrator
More Silver Winners
Strategic Program
2023
MUSE Advertising Awards - 2023 SMBC Open Enrollment and HR Brand
Sumitomo Mitsui Banking Corporation

Entrant Company

Blue Communications

Category

Strategic Program - Internal Comm Campaign

Country / Region

United States

Social Media
2023
MUSE Advertising Awards - Elevating Vitality in America

Entrant Company

Braithwaite Communications

Category

Social Media - Healthcare & Pharma

Country / Region

United States

Video
2023
MUSE Advertising Awards - Stress Loop
Maine Office of Cannabis Policy (OCP)

Entrant Company

Rescue | The Behavior Change Agency

Category

Video - Public Service & Activism

Country / Region

United States

Integrated Marketing
2023
MUSE Advertising Awards - Herbs of Eden
Herbs of Eden

Entrant Company

freelance graphic designer

Category

Integrated Marketing - Product Branding

Country / Region

United States