2023
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Put on the bright yellow emperor moth mask, step through the magic circle of dead branches, and walk into the Dongyanshan Forest Recreation Area. Looking around, you find that you have transformed into an insect and merged into a fantasy forest full of forest elves. Under the leadership of teacher Billy Chang with vivid body movements, everyone held Taiwanese hare towels and stretched together to learn the language of the forest "Ten Steps for Entering the Forest": from "seed, sprout, bloom, look up, take root, explore, tree frog, soaring eagle" The various movements of ", strong, dormant" are connected together, allowing everyone's body, mind, soul and forest to be integrated. Then follow the strategy manual to explore, and when you turn around, you will find a human-faced spider hanging in the sky, flying at a very fast speed. Speeding past in front of me, I looked at the Taiwanese hare's nimble footsteps and thought about having a quick foot race with it. There are also amazing food performances on site, with a lithe and graceful figure, wild vegetable sugar balls collected by Taiwanese hares, and installation art made of domestically produced cryptomeria trees - dancing in the hanging forest and the system forest. Flower cakes and flower water, etc., and various unique food displays are waiting for everyone in the herbivorous prey area in the forest.
Taiwan's first attempt to turn a national forest recreation area into an entire forest theater, with bionics as the theme, allows visitors to interact with many bionic performers, transforming themselves from bystanders into participants, just like a seed that transforms their understanding of nature. The love is buried deeply in the heart, and the emotion is brought back to the city to sprout and thrive.
Credits
Entrant Company
Thought Marketing
Category
Integrated Marketing - Brand Transformation / Repositioning (NEW)
Country / Region
United States
Entrant Company
Shanghai FinBack Network Technology Co., Ltd.
Category
Typography - Packaging / Product
Country / Region
China
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Takamol holding company
Category
Advertising - Online Ad (Single)
Country / Region
Saudi Arabia
Entrant Company
Ivanti
Category
Strategic Program - Branding Refresh (NEW)
Country / Region
United States