ŠKODA – Explore More

ŠKODA – Explore More
Brand & Showcar Reveal Event | August 30, 2022 | O2 Universum, Prague


On August 30, 2022, ŠKODA AUTO orchestrated a momentous event, drawing in 450 journalists on-site and an engaged online audience through a live stream. This special premiere event offered an in-depth look into ŠKODA's visionary "Next Level" strategy, a transformative roadmap with far-reaching implications for the company's future up to the year 2030.

Underpinned by a cohesive storyline, rooted in the central content pillar of the brand strategy, the audience embarked on a captivating journey into ŠKODA's future, guided by the evocative theme, "Explore More." Beyond unveiling ŠKODA's new brand positioning, the event introduced Klaus Zellmer as the new CEO and Ariane Kilian as the new Head of Communication. The highlight of the evening was the unveiling of ŠKODA's new logo and corporate design, accompanied by the premiere of the show car VISION 7S, a tangible embodiment of the brand's new design language.

At the heart of the event was an agile kinetic media setup, a dynamic canvas that brought the "Explore More" motto to life on stage. This multidimensional approach harnessed the full spectrum of storytelling techniques, offering ever-evolving perspectives to captivate and engage the audience.

Notably, this event was part of a broader series, spanning from August 29 to September 8, 2022. What made this series truly exceptional was the integration of events from three distinct ŠKODA departments, all converging into a single setup and location. These events catered to diverse target audiences, including internal stakeholders, trade press, the general public, and ŠKODA dealers. The collaborative efforts of three different creative agencies, working in harmonious alignment, resulted in logistical efficiencies, content synergy, and economic benefits—an impactful model that many companies aspire to replicate, both now and in the future.