Fujitsu CX Lab

The Fujitsu CX Lab is a cutting-edge virtual hub designed to host sales and consulting events within Fujitsu's own metaverse. This innovative platform serves as a gateway to digital transformation for clients and partners, fostering co-creation and streamlining the journey towards embracing the digital era. In a cybernetic city, visitors are immersed in unique virtual experiences showcasing industry-specific solutions and their tangible benefits.

Beyond catering to the demands of remote work, CX Lab operates seamlessly in regular business operations, providing an accessible and engaging introduction to a wide range of innovative topics. Whether it's delving into Hybrid Cloud Solutions, transitioning to SAP S/4 HANA, exploring Data Driven Solutions, or envisioning the Future Workplace, this platform paves the way for easy exploration.

At the core of the CX Lab lies a meticulously crafted virtual city, complete with buildings, streets, and networks. The event experience extends beyond the digital realm, with invitations and pre-event snacks adding a personal touch. Fujitsu's experts guide visitors through dialogical co-creation sessions, keenly understanding their needs and requirements. Subsequently, they dive into in-depth narratives, extracting tailor-made solutions from Fujitsu's comprehensive portfolio. Delightful touches of humor and creativity infuse a relaxed atmosphere throughout these interactions. This immersive environment not only fuels the creativity of Fujitsu's employees but also facilitates networking, making the initial strides into digital transformation smoother than ever for clients and partners.

The CX Lab stands as a pivotal component of Fujitsu's global co-creation initiative, achieving tremendous success with over 1,100 digital events hosted thus far. Future plans include expanding its reach through additional journeys and language adaptations, and rolling out the CX Lab on a global scale. Partners like SAP and Intel already use the environment to implement their own stories – turning co-creation into reality.

Remarkably, this versatile tool, originally conceived to bridge the gap during the COVID-19 pandemic, now finds its way back into the physical world, showcasing its enduring relevance and adaptability. The metaverse finally enriches the real world as a dynamic live presentation tool for conferences or even embarking on a pub tour.