MUSE Silver

2023

Bi-State Recruitment Center Website

Entrant Company

Bad Penny Factory

Category

Website - Nonprofit

Client's Name

Bi-State Recruitment Center

Country / Region

United States

Bi-State Recruitment Center partnered with Cookson Communications and Bad Penny Factory to deploy a regional marketing campaign to target healthcare professionals for in-state recruitment purposes. A multi-faceted outreach approach was designed, developed and delivered to strategic locations to help drive and promote awareness to key job candidates. The website highlights job positions, Bi-State Recruitment Center's job placement services, and a myriad of lifestyle benefits that New Hampshire has to offer qualified candidates. Custom graphics, official New Hampshire photography and media, key testimonials and state living metrics were all included to create a rich and engaging website experience.

Credits

President and CEO, Cookson Communications
Matt Cookson
Sr. Account Manager, Cookson Communications
Jen Sperazzo
Managing Director, Bad Penny Factory
Christine Collins
Digital Strategist, Bad Penny Factory
Brian Bergman
Chief Creative Officer, Cookson Communications
Meredith Noyes
Client Representative, Bi-State Recruitment Center
Stephanie Pagliuca
Client Representative, Bi-State Recruitment Center
Tea Islam
Content Manager, Bad Penny Factory
Jessica Sayers
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