MUSE Silver

2023

Way to Drive: Navigating Foreign Roads Safely

Entrant Company

Meng Lan

Category

App - GPS / Navigation

Client's Name

Country / Region

United States

Way to Drive is an app designed to assist Chinese tourists in learning local traffic rules to avoid tickets and potential dangers when driving in Los Angeles.

It offers a route planner, image recognition for road signs, neighborhood traffic rule alerts, and language translation options for non-English speakers.

With 'Way to Drive,' users gain access to a dynamic route planner, allowing them to preview traffic rules before embarking on their journey or during their drive. The app also employs advanced image recognition to provide clear explanations of complex road signs.
Moreover, users can explore and set alerts for traffic rules in their vicinity, minimizing the risk of receiving tickets. For added convenience, the app offers language translation preferences, making it accessible to those less familiar with English.

More Silver Winners
Branded Content
2023
2023 MUSE Creative Awards Winner - Black representation in the beauty industry

Entrant Company

McKinsey Global Publishing

Category

Branded Content - Fashion & Beauty

Country / Region

United States

Advertising
2023
2023 MUSE Creative Awards Winner - Blaze a Cheese Trail to the Golden State
California Milk Advisory Board

Entrant Company

Ignite2x

Category

Advertising - Point of Purchase

Country / Region

United States

Publication
2023
2023 MUSE Creative Awards Winner - CIO Column: First Republic Is Gone: Now What?
BMO Global Asset Management - Canada

Entrant Company

Capital Communications

Category

Publication - Publication / Other___

Country / Region

Canada

Outdoor Advertising
2023
2023 MUSE Creative Awards Winner - Big & Wicked OMG Window Clings

Entrant Company

The LOOMIS Agency

Category

Outdoor Advertising - In-Store (NEW)

Country / Region

United States