MUSE Gold

2023

Toc Toc Latin Kitchen Branding

Entrant

Creative Lingua

Category

Corporate Identity - Brand Identity

Client's Name

Toc Toc Latin Kitchen

Country / Region

United States

Hello everyone!

Creative Lingua, a boutique branding agency and creative consultancy, was commissioned by our client to create an integrated strategic and design brand development. In a hyper-atomized market with low brand differentiation and crammed with multichannel communication, we wanted Toc Toc Latin Kitchen to be an excellent and innovative offer.

The diversity of races and backgrounds that have intermingled throughout history, have defined the cultural characteristics of Latin America. Its color, its joy, its solidarity, flavors, and variety come from the richness of all countries. Our intention portrays the living flame of the feelings embedded in all the cultures behind this project.

We come from the street, and we go to the streets. Our experiences have been in markets, close to the consumer, with one-to-one conversations, with everyone and for everyone.

Credits

Project Leader & Strategist
Daniel Russo V.
Creative Director
Enrique Peña
Art Director
Antonio Siracusano
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