2023

WEEKEND BIKE BRANDING

Entrant

Xuecheng Xiong

Category

Corporate Identity - Brand Identity

Client's Name

WEEKEND BIKE CA

Country / Region

United States

Weekend Bike CA is a Vancouver-based bike shop. The visual identity includes type design, logo design, package design, business cards, product graphics, and web design in the e-commerce environment to satisfy the need of a start-up. The visual identity system design, which embodies a technical aesthetic and reflects aspects of modernity, appeals to younger audiences, while it thoroughly aligns with the product and the mission of the company.