2023

Donepezil Reimagined

Entrant Company

RevHealth

Category

Website - Pharmaceuticals

Client's Name

Corium

Country / Region

United States

The heart of ADLARITY is the technology that makes it possible. Innovative, patented CorplexTM technology transforms donepezil into a once-weekly transdermal system. One patch replaces 7 days of oral therapy, and drug absorption bypasses the GI tract.

An innovative technology must be brought to life through an equally innovative campaign. Advanced 3-D design and animations showcase how ADLARITY offers a groundbreaking way to experience donepezil treatment. The ADLARITY website has been developed with scroll-motion functionality that makes ADLARITY come alive. The transdermal system gains a personality as it reveals its attributes and engages the user.