MUSE Gold

2023

Loadstar Tankerman Recruitment Video

Entrant

JCW Creative

Category

Video - Recruitment

Client's Name

Loadstar Product Handling & Logistics

Country / Region

United States

At JCW Creative, one of our core values is to pursue constant growth. We exemplify this not only through our culture but also through our personalized marketing strategies for our clients. Our client, Loadstar, needed a recruitment campaign to continue to expand their operations nationally, and JCW stepped up to the challenge. Our team conceptualized and produced this dynamic and engaging video as a compelling recruitment tool for Loadstar, a leading product handling and site logistics company. With a focus on expanding their tankerman workforce, the video takes viewers on a fast-paced journey that showcases the thrilling world of tankerman roles within Loadstar. The video campaign received 15,236 impressions and counting and 2,957 post engagements on social media, resulting in 73 applications for the tankerman position, giving Loadstar the resources to continue to expand and pursue constant growth.

Credits

Trey Couvillion
Amelia Thibodeaux
Montana Ankner
Kellie Sanchez
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