MUSE Gold

2023

Back to School

Entrant Company

The Garden Creative

Category

Video - Banking

Client's Name

Capital One

Country / Region

United States

Our client, Capital One, came to The Garden Creative and asked us for an original back-to-school commercial video. The brief asked for us to position their Capital One Cafés as cozy, inviting spaces for students while showcasing all the Cafés had to offer from free Wi-Fi, ATMs, and a fabulous new coffee and food menu.

You could do all of this in the easy, tick-the-box way, but our goal was to dig deeper creatively and find a path that would appeal to the “back-to-school” demographic and call upon pop culture to catch people’s attention.

Pulled straight from a current TikTok trend, what could be better than an homage to Wes Anderson and his trademark brand of showing you everything, but with a twist? Sometimes it is quirky hand movements or a symphony of hand movements repeating a task. Or it could be a unique shot-from-the-top camera angle or an ethereal soundtrack, and you know you’ve entered a different world.

Credits

Executive Producer - The Garden Creative
Haley Menchel
Director/Editor - The Garden Creative
Michael Slavens
Director of Photography
Jake Horgan
Producer - The Garden Creative
Eileen Marable
Producer - The Garden Creative
Jodi Prince
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