Vienna Boxing Logo/Identity

A new boutique boxing studio in the heart of Vienna, Virginia was looking for an approachable, inviting, and memorable logo. The logo had to appeal to local communities that included career-minded professionals, men and women of varying ages, families with young children and teenagers, and those focused on healthy lifestyles. We created a triangular symbol using an outline of the letter V with clean angular lines while utilizing the negative space of the letter to illustrate a stylized drawing of a boxing glove. We enhanced the spirit of boxing by using stars as embellishments to balance the wordmark that could also be used as a standalone tertiary symbol. It's easily recognizable, and memorable, and will help attract newcomers to the sport that can be family-friendly.