MUSE Gold

2023

Digital Illustrations of Chinese Traditional Festival

Entrant Company

Jiajia Yin

Category

Typography - Poster

Client's Name

Country / Region

China

In the era of digital media, the creation and research of original illustrations have become increasingly prominent. This series of digital illustrations aims to interpret tradition from an innovative perspective, using a unique artistic language to convey the charm of traditional Chinese culture. It aims to lead people to reacquaint themselves with and cherish this vast and profound cultural treasure.

This design focuses on traditional festivals and explores how to promote Chinese traditional culture in the context of contemporary society through the perspective of digital illustration. The designer aims to breathe new life into traditional elements by integrating them into the creation and design process, revitalizing them in the digital media era. This not only provides a new opportunity for the inheritance and development of traditional culture but also propels progress in the field of digital illustration.

Through creative design, the illustrator endeavors to express the distinctive cultural elements of representative folk customs and dietary habits within Chinese traditional festival culture. It is hoped that through these works, the essence of Chinese traditional festival culture will be highlighted, rekindling a strong interest among the public and promoting the inheritance of this invaluable cultural heritage.

Credits

Jiajia Yin
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