2019

Baba 1932 Identity

Entrant

Code Switch

Category

Corporate Identity - Brand Identity

Client's Name

City of Prague

Country / Region

United States

Gallery

MUSE Creative Awards Winner – Baba 1932 Identity by Code Switch (Image 1)

MUSE Creative Awards Winner – Baba 1932 Identity by Code Switch (Image 2)

MUSE Creative Awards Winner – Baba 1932 Identity by Code Switch (Image 3)

MUSE Creative Awards Winner – Baba 1932 Identity by Code Switch (Image 4)

MUSE Creative Awards Winner – Baba 1932 Identity by Code Switch (Image 5)

About The Entry

The Baba settlement in Prague is one of Werkbund's six experimental settlements in Europe. This identity supports the efforts of the city of Prague to be awarded a European Heritage Label recognition for this unique collection of 33 functionalist buildings.<br>The whole identity system is based on a square. The custom letterforms are inspired by the buildings themselves as well as Piet Zwart's typography and the letters are organized in a chessboard-like manner as a nod to the original zoning plan designed by the Czech architect Pavel Jan?k. Color palette is simple, utilitarian, and bold.