2019

24 Solar Terms

Entrant Company

TUNGFANG DESIGN UNIVERSITY DESIGN CENTER

Category

Integrated Marketing - Nonprofit

Client's Name

TUNGFANG DESIGN UNIVERSITY

Country / Region

Taiwan

The Huaxia forefathers of China invented the calendar thousands of years ago. They divided the year into 24 solar terms, which guided early farmers on how to work the field. Using the idea of cyclic time flow, font design breaks down the strokes in radicals through an expression of lines. Spatial expressions of the empty and the solid are then put on display. A specific shade of green was chosen to symbolize the vigor of the land.