Indigo Jiuzhaigou Signage System Design

Hotel background:
Hotel Indigo Jiuzhaigou is a high-end resort hotel invested and built by China Green Development Investment Group Co., Ltd. It is managed by the "Indigo" brand of Intercontinental Hotels Group. The hotel is located in Luneng Resort, Jiuzhaigou. It is a unique lifestyle hotel that integrates neighborhood culture.
Source of inspiration:
Inspired by the place where the eagle lives, the logo uses the flying eagle as a design element. It runs through all areas of the hotel, leading travelers to experience a divine journey from departure to exploration to discovery to the final exploration route, the legendary journey of the Eagle. Through innovative and vivid artistic design, it gives a new interpretation to the unique history and culture of Amdo Tibetan people.
Cultural connotation:
"Zhongcha" comes from Tibetan, meaning "the place where the eagle lands", and is composed of "Qiong" (eagle) and "Qia" (entrustment, carrying). Inside the hotel, the flying eagle has become the design inspiration for various areas, injecting a new atmosphere into the hotel and interpreting Tibetan neighborhood culture with unique artistic design. The eagle symbolizes the explorers who come from afar to explore the mystery of Zhongchagou, allowing people to deeply feel the sacredness of this wonderland and their respect for the local culture.
Social value:
Every design here inherits precious Tibetan culture. The story of the eagle runs throughout, leading us through different flying postures and exploring every corner in depth. Unique local artistic elements such as Xiangba, Qiang embroidery, yak, etc. are cleverly integrated into the design and dotted in various areas of the hotel. This is not only a tribute to the Zhongcha neighborhood culture, but also a cherishment of local beliefs and history, allowing us to jointly experience the unique charm of this land.