2024
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The Virtual Chessboard ---- carry forward and promote traditional Chinese chess culture through “technical hands”
This public artwork was displayed in Chengdu Central Business District —— Tai Kooli Yingjia naked-eye 3D OOH billboard.
Chinese chess as the carrier of blending traditional culture and folklore was the main creative origin of this public art project. Stemming from the idea of “AI playing chess,” the team extended creative “colossus” concept through chessboard, an antique but still fascinates in modern times. “Giant hands” and “chessboard” were produced in two independent but interactive stereoscopic spaces, where chess pieces were well played by giant hands, moving intensely on the chessboard. The chess battle were displayed in 3D VFX form. With naked-eye 3D pop out interaction, an exciting and intense chess game was showcased on the outdoor billboard for audience.
From technical aspects, the team designed a folded screen on top of previous traditional curved display. Two outdoor billboards collaboratively convey that there exit more possibilities of creatives and different variable visuals for outdoor advertisements, innovating “playability” in the field. Additionally, the folded screen is an installation art integrating multiple fields, a fusion of materials science, process design, mechanical engineering,etc. Not only has HD display effect and communication influence like the traditional screen, but also through its flexibility and new methods of interaction, deeply enhances a sense of engagement for audience and leaves them a definite impression. Its application means that digital art has more directions for exploration.
The team set Chinese chessboard as its background, building a dialogue with the ancient. Connect digital future through primitive chessboard, and apply ancient wisdom into modern creations.
Entrant Company
Gravity Global
Category
Video - Social Video
Country / Region
United Kingdom
Entrant Company
INDUSTRY
Category
Branded Content - Entertainment
Country / Region
United States
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CJ ENM
Category
Video - Entertainment
Country / Region
South Korea
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Createx House
Category
Video - Sustainability & Environment
Country / Region
Thailand