TuitionEP Branding

TuitionEP is a mobile app and admin dashboard that offers schools and organizations a payment processing solution in the Fintech industry. We wanted TuitionEP to address the weak security, clunky design, and communication problems of current administrative softwares. The first step was creating the name, branding, and detailed style guide for the design of the app and platform. From the logo identity to print collateral, web and social media presence and merch apparel, the TuitionEP branding overall look was meant to be fun, trustworthy, and techy, with opportunities for playful but professional messaging. We positioned TuitionEP as a fintech company on a mission to provide trusted and high-quality services for schools and organizations.