MUSE Gold

2024

Halteres Presents

Entrant Company

Halteres Associates

Category

Audio - Podcast

Client's Name

Country / Region

United States

Halteres Presents is a brand-agnostic interview podcast designed to unbiasedly highlight the happenings within the diagnostics industry. In each episode, founding partner Mickey Urdea and managing partner Rich Thayer interview an expert who brings their own unique perspective to an industry topic.

“We noticed a lack of opportunities within the diagnostics media landscape for prominent individuals to exchange knowledge directly with their colleagues, beyond traditional journals and conferences, or for other listeners to enrich their understanding of key issues influencing the availability of new testing solutions,” stated Halteres managing partner Rich Thayer. “We wanted to create our own sandbox where experts could come share their insights, experiences, forecasts, and observations beyond simply a high-level overview.”

Founding partner Mickey Urdea added that the aim of the podcast is to provide a platform for guests to share their extensive experience and insights, with the ultimate goal of driving the conversation around diagnostics forward for both experts and novices. “By codifying these lessons learned, we’re helping others to avoid the same pitfalls in their own journeys,” said Urdea. “As the Roman saying goes: ‘A wise man learns from the mistakes of others; a fool learns from his own.’”

Credits

Producer / Halteres Presents
Vinnie Urdea
Co-Host / Halteres Presents
Mickey Urdea
Co-Host / Halteres Presents
Rich Thayer
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