2024

Douglas County Fair & Rodeo

Entrant

Versatility Creative Group

Category

Integrated Marketing - Event Marketing

Client's Name

Douglas County Fair & Rodeo

Country / Region

United States

Gallery

MUSE Creative Awards Winner – Douglas County Fair & Rodeo by Versatility Creative Group (Image 1)

MUSE Creative Awards Winner – Douglas County Fair & Rodeo by Versatility Creative Group (Image 2)

MUSE Creative Awards Winner – Douglas County Fair & Rodeo by Versatility Creative Group (Image 3)

MUSE Creative Awards Winner – Douglas County Fair & Rodeo by Versatility Creative Group (Image 4)

About The Entry

After recovering from the previous years' drop in post-pandemic attendance, the Douglas County Fair & Rodeo wanted to ambitiously raise their attendance on several of the Fair's standalone events, as well as the Fair itself.
The Douglas County Fair & Rodeo has a loyal built-in audience of people from around the area who attend the annual Fair & Rodeo events with little need for advertising. However, this year they wanted to 1) sell more tickets and 2) sell more tickets to people who don't normally attend the Fair. We helped them sell 22,472 tickets (104% of the goal), with excellent PPC metrics to boast as well.