2023 Empowering Innovation Together

Mouser Electronics is a global distributor of semiconductors and electronic components. With more than $4 billion in annual revenue, Mouser is ranked as the seventh largest electronic component distributor in the world.

Mouser sought to cultivate a more sophisticated image for its “Empowering Innovation Together” (EIT), their nine-year flagship thought-leadership campaign that is executed in 65 countries and translated into six languages. As a B2B educational series for electrical engineers and the electronic design community, EIT offers thought-provoking topics and perspectives to stay current on technology trends within the market.

The 2023 EIT topics were Green Energy Storage Systems, Matter Protocol, Environmental Sensors, Digital Therapeutics and WiFi7. Multi-length videos (:90, :30, :15) provide an introduction to the topic that come to life through design, animation and storytelling. Each topic has a robust campaign page featuring up to three 30-minute podcasts + bonus content for subscribers, detailed infographics, two expert articles, recommended products and two customer case studies.

By the end of the 35-week series, the 2023 EIT campaign had 5 tech topic pages, 5 infographic pages, 15 videos, 15 podcasts, extensive bonus content, 15 articles and 15 case studies. And the total meaningful interactions globally were in excess of 5 million.